Independent Software Licensing Advisory

Clarity in Software. Confidence in Compliance.

Independent Software Asset Management, License Compliance and OEM Audit Defence services to help organizations manage software investments, understand licensing obligations and respond confidently to publisher audits.

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Our Services

Independent support across the software licensing lifecycle

From Software Asset Management services and software license optimization to Effective License Position assessments and software license audit defence, we help you build an accurate, well-documented view of your licensing position.

Software Asset Management (SAM)

Software Asset Management services that show what is installed, what you are entitled to use and where software spend can be optimized.

  • Software inventory assessment
  • Entitlement reconciliation
  • Software license optimization
  • IT asset visibility
  • SAM process improvement

License Compliance (LC)

Software license compliance assessments that establish your Effective License Position and identify licensing risk early.

  • Software license compliance assessments
  • Effective License Position (ELP)
  • Contract and entitlement analysis
  • Licensing risk identification
  • Compliance remediation support

OEM Audit Defence

Independent software license audit defence that helps you validate publisher audit data, review findings and respond with evidence.

  • Independent publisher audit response support
  • Audit readiness assessments
  • Audit data and evidence validation
  • Independent review of publisher audit findings
  • Contractual and licensing position analysis
  • Discrepancy investigation and remediation guidance
  • Support during publisher audit discussions

Hello! SAM is an independent advisor. We are not appointed by, partnered with or acting on behalf of any software publisher.

Publisher Licensing Expertise

Our initial publisher focus

We currently concentrate our software license compliance reviews on four software publishers.

Microsoft

Microsoft license compliance reviews across volume licensing, subscriptions and server products.

Autodesk

Autodesk license compliance reviews covering subscriptions, named-user and legacy licenses.

Bentley Systems

Bentley license compliance reviews of engineering software entitlements and usage.

Adobe

Adobe license compliance reviews of creative and document software subscriptions.

Publisher names identify our licensing focus areas only. All trademarks belong to their respective owners; no affiliation, partnership or endorsement is implied.

Our Approach

A structured, four-step methodology

Every engagement follows the same disciplined path, so each finding can be traced back to its supporting data.

  1. Discover

    Understand the software environment and licensing records.

  2. Analyze

    Reconcile deployments, entitlements and contractual obligations.

  3. Resolve

    Identify discrepancies and provide evidence-backed recommendations.

  4. Optimize

    Improve compliance processes and software investment decisions.

About Us

Why Hello! SAM?

Hello! SAM is an independent advisory service focused on software asset management, license compliance and OEM audit defence. We help organizations understand their licensing position through evidence, not assumptions.

Specialized software licensing expertise

Focused entirely on software licensing, entitlements and publisher audit processes.

Independent, evidence-based assessments

Conclusions are drawn from your data, contracts and entitlement records.

Structured compliance methodologies

A consistent, documented approach from discovery to recommendation.

Confidential handling of customer information

Your licensing records and contracts are handled with discretion.

Practical, actionable recommendations

Clear next steps your teams can act on.

Contact

Request a Consultation

Tell us about your software environment, a licensing question or an upcoming publisher audit. We will reply by email.

Helpful details to include

  • Which software publishers are in scope
  • Whether you have received an audit notification, and any response deadline
  • How you would prefer us to follow up

Please do not include passwords or confidential contract documents in this form.